Lead & Offer Deployer M&P

İstanbul
Kontrat
Tam zamanlı

1 ay önce

Air Liquide is a world leader in gases, technologies and services for industry and healthcare. With over 60,000 employees in 75 countries, Air Liquide serves more than 3.8 million customers and patients.Our gases are everywhere in your everyday life – often invisible, but always essential. From the bubbles in your mineral water to the chip in your smartphone to the reduction of harmful emissions, we are deeply involved in the innovative development of our customers applications.Air Liquide Austria supplies the Austrian market with technical and medical gases, associated application technology and equipment. A total of 250 employees throughout Austria are always close to our customers. Air Liquide Austria’s headquarter is located in Schwechat near Vienna.How will you contribute and grow?The Lead&Offer Manager is an operational marketer, specialized by market and positioned in proximity to countries. With the objective to achieve the business goals and in close cooperation with the countries, the L&O Manager is responsible for the development of existing market offers/solutions (incl products), deployment of new offers,and, when required, can have a role of offer designer. He/she is accountable for the Lead Management process, outcome and performance, namely for campaigns. L&O Manager supports the country sales teams thanks to their specific expertise and performs the training of the sales teams.1- Development of existing offers/solutions,

Creates,in cooperation with country team, the yearly action plans (incl related marketing campaigns) in line with the defined market strategy, follows its progress in CRM
Prepares (in cooperation with Market Manager) and deploys marketing campaigns (in cooperation with digital marketing where indeed)

2- Lead Management

Responsible for the lead generation maximizing the quality and quantity of leads
Enables the efficient leads qualification and lead process management: KPIs follow-up in CRM
Cooperates with the digital marketing team on the creation of digital content (SEO etc) and digital campaigns&leads management as needed
Purchase of external market know-how incl qualified leads

3- Support to the country

Via operational marketing actions: supports the business development action of the country leveraging its expertise, applicational and market knowledge etc
Trains the sales team to the market specificities (incl digital)
Being a main point of contact for the country in their scope and cluster market team

4- New Offers Deployment

Acts as a project manager for the launch of new offers: adapts them to local specificities in cooperation with and upon validation of local stakeholders (Product Management,compliance,safety,logistics etc). Prepares the related local deployment strategy,business case,action plan and supports the CPR notes.
Rolls out the action plan,countinuously monitors the related KPIs and defines actions to reach the target. Accountable for the monitoring&reporting of offer deployment KPIs.

5- Offer Design – In some cases can be requested to play a role of offer designer under accountability of the market manager.

For new offers,define the offer components based on the value proposition. For existing offers needing adaptations,reassess the components.
Check the feasibility of the offers with the technical&industrial experts.
Determine the total cost of the offer and pricing policies under the direction of product management
Select or adjust the distribution channels and point of sales.
Prepares any contractual specifications of the offers validated by the Legal department,and in coordination with product management.
Ensures compliance (Q/HSE/MR internal rules,regulations,quality assurance, HACCP,GMP, etc.) in cooperation with industrial teams and HSE/MR.
Performs a gap analysis to prepare for implementation at large scale
Prepare the sales pitch and training modules

6- Promotion and Communication

Contributes to the preparation of the market communication tools (brochure,trade shows,leaflets,visiual library,digital assests)
Determination with the country and Market Manager of the selection of the fairs to be attended. Provides support with fairs organisation.

Are you a match?Education/Work Experience:

Master/Bachdelors, Business or Engineering
Sales/Business Development experience: 3-5 Yrs

Knowledge and Knowhow Specific To The Job:

Good Knowledge of the IM Business operations
Good knowledge of the customers and the selling process
Marketing Competencies ( SWOT, Positionning, Pricing,Branding,Persone,Digital Marketing,Communication…)
IT Tools (CRMs, Google tools,PowerBI etc)

Management And Behaviour Skills:

Project and Behaviour Skills
Pragmatic
Operations oriented

Team work skills

Convincing/Influential
Good Interpersonal skills/Creates netwotk
Ability to Coach
Negotiation skills

Languages:

English- fluent, 1 language from the cluster (depends on the location)-fluent

Our Differences make our PerformanceAt Air Liquide, we are committed to build a diverse and inclusive workplace that embraces the diversity of our employees, our customers, patients, community stakeholders and cultures across the world.We welcome and consider applications from all qualified applicants, regardless of their background. We strongly believe a diverse organization opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to innovate by living our fundamentals, acting for our success and creating an engaging environment in a changing world.To help us track our recruitment effort, please indicate in your cover/motivation letter where (vacanciesinturkey.com) you saw this job posting.

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