Sr. Therapeutic Area Lead (Immunology)

Ataşehir, İstanbul
Sürekli
Tam zamanlı

1 ay önce

Job Description Summary Local Brand Managers OR global / regional / local sub-function specialists within a specific marketing sub-function. Define product strategy in agreement with local management and global marketing department and implement supporting tactical plans/projects.Job DescriptionMajor accountabilities:

Prepares content of Integrated Brand Teams and Launch Teams
Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s)
Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines
Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results
Identifies area market insights and opportunity via customer interactions
Executes central marketing activities as well as regional initiated marketing activities
Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives
Collaborate with Marketing and Medical teams to maximize activities: -Scout centers, KOLs and OLs by disease within assigned territory
Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory

Key performance indicators:

Market share & market share growth
Performance management and employee relations, feedback, meetings, surveys (i.e. Field Force, Marketing capabilities, Global Marketing, Medical Department, Regulatory Department)
Ensure full compliance to all regulatory requirements

Essential Requirements:

Project Management
Operations Management and Execution
Commercial Excellence
Cross-Functional Collaboration
Customer Orientation
Digital Marketing
Healthcare Sector Understanding
Marketing Strategy
Negotiation Skills
Operational Excellence
Priority Disease Areas Expertise
Product Lifecycle Management (Plm)
Product Marketing
Product Strategy
Stakeholder Management
Strategic Partnerships
English

Why Novartis?Our purpose is to reimagine medicine to improve and extend people’s lives and our vision is to become the most valued and trusted medicines company in the world. How can we achieve this? With our people. It is our associates that drive us each day to reach our ambitions. Be a part of this mission and join us! Learn more here:Benefits and Rewards:Read our handbook to learn about all the ways we’ll help you thrive personally and professionally:Commitment to Diversity & Inclusion:Novartis is committed to building an outstanding, inclusive work environment and diverse team’s representative of the patients and communities we serve.Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to learn more about Novartis and our career opportunities, join the Novartis Network here:Skills Desired Agility, Asset Management, Commercial Excellence, Cross-Functional Collaboration, Customer Orientation, Digital Marketing, Healthcare Sector Understanding, Influencing Skills, Marketing Strategy, Negotiation Skills, Operational Excellence, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Product Strategy, Stakeholder Engagement, Stakeholder Management, Strategic Partnerships

Novartis

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