
Senior Brand Manager, Wellness, MEA
- İstanbul
- Sürekli
- Tam zamanlı
- Identification of strategic direction, enduring growth opportunities & adjustment to the LOC specifics
- Campaigns adaptation and creation to support growth priorities in markets
- Innovation strategic lead, incl. pipeline, positioning, launch support, etc.
- Media plans co-creation with media team to deliver on priorities
- Day-to-day collaboration with LOCs on landing the strategy in the market
- 5+ years experience in brand management of FMCG or Consumer Pharma brands
- Experience in working in multi-market environment
- Proven skill in creative campaign development in partnership with the agency, starting with Big idea briefing all the way through to production and final assets delivery
- Experience in planning and launching innovation, P&L development.
- Strong understanding of brand strategy, long vs short term planning, brand growth pillars, JTBD, etc.
- Great interpersonal skills, strong communicator
- Stakeholder management skills
- Resilient to pressure and quick thinking
- Ready to make decisions, take accountability and follow through with actions