Assistant Brand Manager, Sensodyne

İstanbul
Eğitim
Tam zamanlı

5 saat önce

Hello. We’re Haleon. A new world-leading consumer healthcare company. Shaped by all of us. Together, we’re improving everyday health for millions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re building together. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.Job Purpose:To develop and implement marketing plans for assigned products within allocated budget in accordance with marketing strategies to achieve market share objectives.Key Responsibilities:

Ensure the Brand Heart is brought to life and consistently activated across all touch points to build long term brand equity
Understand consumer/patient priorities and identify the key questions to be addressed around value for the brand/portfolio, apply these insights to inform and drive key marketing/detailing decisions
Take full responsibility for the preparation and execution of pre-launch activities, coordinate and align all strategic functions towards the launch strategy to meet company goals
Supporting the Preparation and managing Business Plan, Annual A&P Budget and Communication / Media Plan/detailing plans/detailing/expert plans with P&L responsibility
Develop winning Market Activation Plans (MAPs) in the context of the patient, expert, HCPs, trade and competitive set. Output clear local activation calendars to be deployed to attain growth priorities in sales and shares
Executing patient and market research for in depth understanding; analysing and evaluating the results and transforming the outcomes into strategies &actions
Implementing action plan by tracking brand performance and monitoring market dynamics by reviewing and analysing IMS, Nielsen Retail Audit, SOV data and Monthly Sales Reviews
Leading creative, media, PR and digital agencies through marketing strategies
Working closely with Sales Team and conducting market visits and analysing the necessary improvement priorities and development areas
Supporting all kinds of national and regional congresses working closely with the expert team
Working closely with the medical detailing manager and giving support for building relationships with external experts, key stakeholders and developing a plan to communicate and collaborate appropriately

Qualifications & Skills

Graduate degree on Industrial Engineering, Business Management, Economics, or related areas
Brand Management experience for 1 year along with a longterm internship experience in marketing in FMCG
Good problem solving and project management skills, with delivery focus, ability to work to tight timelines and to manage priorities
Persuasive communicator in English, with strong ability to work collaboratively in a multi-functional environment
Project management experience in a cross-functional environment

Why Join Us?The future of everyday health is changing. And we’re the people changing it. In front of us is an incredible opportunity to go beyond what any of us have done before. And make everyday health more achievable, more inclusive and more sustainable. For more and more people. So join us, as we build one of the world’s leading consumer healthcare companies. Join us to innovate our category-leading brands. To better understand people’s everyday health needs. To tackle the biggest barriers that stand in their way. To change individual and societal behaviour.In our efforts to further tackle barriers that may be standing in our way, we have implemented what we call a Hybrid Working model, known as Home office. Home office in the country of employment is permitted for all employees whose position allows it. The employee and the manager agree on the circumstances in which working from the office is required and in which the employee can work remotely or specific local arrangements. This helps us with ensuring that we maintain a healthy work-life balance, and give our best to our peopleJoin us to work with colleagues who share your restless energy. To explore your interests. To stretch yourself to do the best work of your career. And join us, as together we build a working experience that encourages us all to lead happier, healthier, more productive lives. The way we see it, every day is an opportunity for better. And we’re going all in to realise it.Please save a copy of the job description, as this may be helpful to refer to once the advert closes.Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.Accommodation RequestsIf you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.

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