Marketing Specialist

• Identifies the best communication channels and approach to identify and to increase sellers' engagement with Marketplace and improve the penetration rate of our messages throughout the seller community,

• Develops the general communication and disseminates it a channel level,

• Together with the manager, establishes the annual and monthly communication objectives and draw the appropriate communication plan to reach those results,

• Implements the communication plan,

• Writes event-based newsletters for the sellers and supervises the graphic design for them, keeping the sellers updated by announcing new releases, campaigns, new services, contractual updates, legal requirements, etc.,

• Constantly improves the transactional communication with the sellers,

• Collaborates, if necessary, with PR team and PR consultants to issue press releases regarding Marketplace's activity,

• Creates content for all social media platforms where Marketplace is present,

• Manages the Marketplace seller community,

• Engages with Marketplace influencers,

• Identifies new communication channels and ways to improve the penetration Marketplace's messages throughout the seller community,

• Researches, tests and implements new ways to increase the CTR for the transactional and event-based communication with the sellers,

• Ensures the communications style is aligned with the Marketplace's brand promise and personality,

• Manages all communications platforms,

• Collaborates with the business teams to make sure sellers receive full access to information in due time and that all possible questions are covered in the communication,

• Support, if case, the relation with Advertising agencies, Online agencies, Multimedia Production companies, Creative Boutiques and other external suppliers.

• Education: University graduate (preferably Communication studies, Journalism, Public Relations),

• Professional experience: min. 2 years,

• Relevant and proven communications experience, preferably in writing content, transactional messages and social media posts,

• Advanced level of English and Turkish,

• Strong grammatical writing skills, with ability to develop clear, concise messages,

• Experience of creating employee communications / newsletter / E-zines, internet sites, using social media, etc.,

• Project management, relationship building and problem-solving skills,

• Strong attention to details.

Manpower