
Senior Commercial Planning Manager
- Maslak, İstanbul
- Sürekli
- Tam zamanlı
Type of contract: PermanentAs a Senior Commercial Planning Manager you will have the following responsibilities;
- Develop and implement monthly and yearly operational plans for the channel, including planning Total Trade Spend (TTS), ensuring accurate recording in the sales automation system, tracking performance, and initiating corrective actions as necessary
- Recommend and evaluate annual and monthly sales activities to drive growth
- Manage the Total Trade Spend budget (TTS), ensuring that all plans and executions align with the overall strategy
- Manage the Integrated Commercial Planning (ICP) process by identifying key opportunities and formulating actionable plans, conducting necessary analyses, and developing channel category plans and TTS strategies for the upcoming year
- Facilitate coordination between the sales and marketing departments to maintain product and brand price consistency across channels
- Implement innovative ideas for channel and customer-based campaigns to enhance consumer demand within the channel
- Drive the execution of centrally planned channel trade promotions and events, ensuring all promotional investments are thoroughly reviewed and documented in the Sales Promotion Planning and Execution (SPPE) system
- Manage the development of the in-store vision of success for each category within the respective channels, supporting and tracking its implementation while continuously reviewing the effectiveness of in-store actions
- Conduct field visits to monitor execution and address areas requiring improvement
- Coach and develop team members to enhance performance and capabilities
- Ensure adherence to all company principles and policies
- Bachelor's or master's degree
- A minimum of 4 years of commercial experience, with at least 7 years of experience in the sales-discount channel preferred.
- Strong understanding of customer dynamics and the selling process, along with key business functions, particularly in field sales
- Excellent analytical and communication skills, complemented by a solid understanding of sales, marketing, and shopper behaviors
- Excellent command of English