Manage the development and optimization of all content needed for demand generation and ABM campaigns, complete with all required metadata. Leverage UX, Social and SEO COE expertise in the supporting COEs to shape and optimize all content supporting integrated campaigns. Initiate development of landing page content objects in Percolate - must have a solid understanding of all AEM components and set out clear briefs for content creators and publishers on required messaging, layout, and needed CTAs. Facilitate development of all required email campaigns in Percolate - must be familiar with all Eloqua email templates available and set out clear briefs on messaging, layout, and needed CTAs for content creators and Eloqua publishing teams. Oversee the creation of sales enablement and relevant digital assets such as flyers, brochures, and catalogs that include briefs on messaging, layout, and needed CTAs. Initiate the creation of social posts, videos, and other promotional material needed that includes briefs on messaging, layout, and needed CTAs. Serve as a bridge between Business Units and Segment Scrum teams, encouraging involvement from both. Minimum Bachelor's level degree with postgraduate qualification in marketing or related field preferred At least 5 years of marketing communications experience Good understanding of AEM & Eloqua templates is preferred; a strong competence using Percolate is also preferred Customer/market focus, work ethic, self-motivated and strong attention to detail Fluent level of English language
