
Performance Marketing Lead
- İstanbul
- Sürekli
- Tam zamanlı
- Build job scanner systems and filtering logic to surface high-value leads
- Design AI prompts to automate and personalize cover letter workflows
- Optimize agency and freelancer profiles to increase invite and response rates
- Launch and manage Projects (Upwork) and Consultation Packages
- A/B test messaging, targeting, and profile layout for maximum impact
- Run paid acquisition campaigns across Google Search and LinkedIn Ads
- Create or edit visuals for ads, landing pages, and Gig platform assets
- Collaborate on ad copy, targeting strategies, and landing page flows
- Track campaign metrics (ROAS, CPL, lead quality) and iterate rapidly
- Build dashboards to track Upwork and ad performance
- Turn wins into case studies and project templates
- Create lightweight marketing materials (decks, 1-pagers, visuals) as needed
- Maintain content consistency across outbound, inbound, and marketplace listings
- Have 3-5 years of experience in growth, performance marketing, or Upwork ops
- Know how to win deals on platforms like Upwork, not just apply
- Have run paid campaigns across Google Ads and LinkedIn Campaign Manager
- Can confidently use Canva to create simple visual assets and marketing collateral
- Are fluent in A/B testing, conversion funnels, and automation tools like Zapier or Airtable
- Use AI tools (e.g. ChatGPT, Claude, Jasper) to improve your speed and quality
- Communicate clearly, move fast, and think like an owner
- Help launch and grow multiple ventures-not just one product
- Work remotely with a high-trust, async-friendly team
- Operate with real autonomy and influence on GTM and growth strategy
- Get performance-based bonuses
- Collaborate with ambitious founders, builders, and designers across border
- Innovation in AI & Data: Work on pioneering AI and data projects that shape the future.
- Flexibility of Remote Work: Work from anywhere, enjoying the freedom to choose your workspace.
- Competitive Rewards: Enjoy a salary that matches your expertise, plus performance bonuses.
- Ownership & Growth: Take the lead on projects with the opportunity for significant career advancement.
- Structured Career Path: We provide a clear roadmap for your professional development in the tech industry.
- Ownership Mindset: Embrace your role fully, with the initiative to solve problems and the drive to excel.
- Continuous Learning: Stay curious, embracing change and challenges as opportunities for growth.
- Making Things Happen: Focus on progress and taking decisive steps forward, learning and iterating for excellence.
- Thinking Forward: Anticipate the future, plan for long-term success, and make a lasting impact.