
Senior Director, RGM Strategy & Analytics
- İstanbul
- Sürekli
- Tam zamanlı
- Long range (3Y) commercial plan for the OU – secure winning strategic capabilities and approaches in pricing, promotions, portfolio & mix, to deliver balanced revenue & per cap growth.
- Integrated annual business plans – support franchise organizations and bottling partners in effective integration of marketing and commercial priorities into annual business plans to win at points of sale.
- RGM capability development – in collaboration with bottling partners identify & develop critical RGM capabilities to close existing gaps and build continuous growth.
- RGM Governance – govern the implementation & execution of strategic RGM guidance, identify mitigation actions where necessary to support franchise & bottling partner operations
- Mission critical RGM projects – identify multi-market relevant commercial opportunities and move into capturing them by spearheading the project with the agile team and in collaboration with a broad set of system partners
- People development – build team engagement, people capabilities, internal & external network and solid high performing talent pipeline
- RGM
- Pricing strategy & implementation support
- Pack-Price Architecture strategy & implementation support
- Promo Strategy & implementation support
- Mix Management Strategy (incl. affordability & premiumization) & implementation support
- Commercial governance strategy & implementation
- Quality growth algo: NSR
Volume * Balanced revenue growth with per-caps recruitment
- IC Mix
- +10 yr experience in a RGM (franchise, commercial, sales, marketing) leadership role in FMCG / Retail
- Min. 3 years of team management experience with the proven ability to develop talent & drive high performing team culture.
- Highly developed strategic thinking and business analytics skills, combined with the ability to make complex business concepts understandable and compelling.
- Effective communication and influencing skills, with the ability to smoothly collaborate with multitude of system stakeholders.
- Strong networking & matrix management skills