Foresights & Insights Manager
Danone
- İstanbul
- Sürekli
- Tam zamanlı
- To unlock category and brand opportunities, through insights and foresights and be a strategic partner to multiple stakeholders through delivering adhoc and tracking researches using wide variety of methods:
- Design research projects to the highest standards of excellence
- Provide actionable/business-focused recommendations
- To design, plan and execute ad-hoc consumer, medical and shopper studies (U&A, Tracking studies, copy testing, concept testing, etc.)
- To provide insightful input/directions into Consumer, Medical and Trade projects through an in-depth understanding of the Market and Consumer /Medical /Shopper dynamics
- To be a trusted partner to the local Marketing Teams and within the international S&I Community.
- To work in a cooperative manner with our local and global research partners/agencies.
- To manage resources, tasks, contracts, scope, and budgets for projects
- Engage and inspire the local and global S&I community
- Bachelor’s degree
- Minimum 3-4 years’ experience in preferably FMCG (or Pharmacy) in large multi-national companies
- Ideally with both agency-side and client-side experience, international experience is an advantage
- Familiar with the overall business environment and cross-functional dynamics (R&D, Finance, Operations, Strategy) of multi-national companies
- Capable of conducting holistic/ comprehensive analysis to answer business questions by leveraging various market research methodologies, insight approaches, trends in industry, neuro techniques, and consumer co-creation
- Ability to translate trends, consumer & market data into actionable insight connecting the dots
- Ability to show critical thinking, ask power questions and challenge constructively to bring clarity to the organization on critical business challenges
- Drive, can do attitude: ability to challenge the status quo and engage high level stakeholders
- Excellent command of written and spoken English
- MS Office (Advanced in Excel and PowerPoint)
- Effective communication/presentation skills
- Must be committed to work life balance through prioritization, communication and effectiveness/efficiency on the job