E-Commerce Manager
- İstanbul
- Kontrat
- Tam zamanlı
- Develop and execute the ecommerce strategy aligned with the Consumer Journey Strategy
- Implement e-merchandising activities utilizing cross-selling, up-selling, and eCRM strategies
- Analyze internal and external data to continuously improve ecommerce activities
- Oversee the acquisition and conversion of B2C (Business to Consumer) and SOHO customer
- Manage daily operations of owned (nespresso.com B2C+B2B) and non-owned digital boutiques (eRetailer.com)
- Optimize the digital path to purchase to ensure a best-in-class consumer experience
- Ensure the integration of all product launches and digital campaigns into the content management system (e.g., copy, visuals, banners)
- Ensure compliance with cross-functional requirements (Total Quality Management (TQM), legal regulations, and delivery service standards)
- Collaborate with IT, CRC ( Customer Relationship Center), Marketing, and Supply Chain to enhance back-end performance
- Drive business results through tactical and operational decision-making
- Assist the Director in optimizing investment strategies and decision-making during the operational planning process for both capital expenditures (CAPEX) and operational expenditures (OPEX)
- Attract and retain talent, fostering a strong and collaborative team environment
- Bachelor's or master's degree
- 7 years of experience in eBusiness, demonstrating a strong understanding of the digital landscape.
- Experience in Digital Marketing activities aimed at driving website traffic, including Search Engine Optimization (SEO), Search Engine Marketing (SEM), Affiliate Marketing, and Display Advertising
- Proven expertise in eCommerce Operations, specifically in Content Management, eMerchandising, and personalization strategies
- Familiarity with Customer Relationship Management (CRM) and electronic CRM (eCRM) practices is a plus
- Strong knowledge of Web Analytics and familiarity with A/B testing tools
- Strong ability to collaborate effectively with cross-functional teams, demonstrating excellent interpersonal skills
- Excellent command of English
Vacancies in Turkey