IC RTM Strategy & Cycles Manager

Ümraniye, İstanbul
Sürekli
Tam zamanlı

2 ay önce

Unilever is currently hiring for IC RTM Strategy & Cycles ManagerJOB PURPOSEOOH Business is a strategically important channel for our global IC business with its strong topline growth past record and its highly positive bottom-line contribution. And we are widely disrupted by the Covid which also brings massive number of opportunities on how we manage our business. We are set out to re-imagine OOH. The category & channel is very dynamic and is facing increased competition from artisanal ice cream, R&R, Nestle, local Chinese manufacturers and DOBs.As the Global OOH Team, we are the control tower and the lighthouse for our wide OOH Community, helping them to win today and create tomorrow with a bifocal lens. We are not a standalone satellite global team, but a team which brings the whole OOH community with a deep connection with the local challenges and opportunities.As the OOH Team, we look for the best business models externally and internally; search for the technologies that will deliver value and then create the programs which we harness-codify and amplify across markets. We are here to challenge the status quo; always seek and ask for the better and never uses the “best” word.At OOH, our vision is to ensure that we deliver the perfect experience to our OOH customers via industry benchmark business models, technologies and via high-spirit OOH Teams. By pioneering new-business models & re-imagining the way we will do business in future.And we are a bunch of fearless, bold, entrepreneurial Ice Cream Lovers, who dream about the future and take charge of re-imagining OOH led by transformation to be the best IC business globally with leading edge capabilities! We lead by example co-creating the future by working together with our markets, brands, and cross-functional teamsThis is a great opportunity to join our IC Business Group community, where we aim for "Re-Founding Ice-Cream’’.WHAT WILL YOUR MAIN RESPONSIBILITIES BE?In this role you will report to the Global OOH Excellence Director and be a key player in the core team.You will drive and optimize our distribution strategy across multiple channels. This role focuses on enhancing market reach, improving customer experience, and increasing operational efficiency through innovative RTM models. The RTM Manager will play a key role in delivering Walls’ ice cream products to customers and consumers in a fast-evolving marketplace.RTM Transformation & OOH Cycles Lead would be a strong independent and a driven individual designing programs around Rhythms of OOH business (OOH is all about different Cycles throughout the year, Cycle 1-BOLT is all about store activation , Cycle 2-Week of Joy is all about flawless execution and Cycle 3-Leap of Joy is all about extending the joy), programs around different channels of OOH business, Communicational programs.

Design and implement an effective RTM strategy to improve the availability and visibility of Walls Ice Cream across all channels (e.g., retail, HoReCa, modern trade, traditional trade, etc.).
Innovate new RTM models, such as direct-to-consumer (D2C), eB2B platforms, and partnerships to maximize market penetration.
Collaborate with the GTM team to align RTM strategies with broader sales and distribution objectives
Explore and deploy innovative distribution models (e.g., last-mile delivery, OOH sales optimization, route-based technology) to stay ahead of industry trends and consumer expectations.
Leverage advanced data analytics and digital tools to streamline RTM operations and unlock new growth opportunities. Improve, define and build seamless programs & themes in OOH business including our Re-imagining discontinuities & workstreams as a vital enabler to drive engagement for our OOH sales & field teams across Business Units to help grow faster & spread smiles to customers and provide the best experience to our customers.
Influence the relevant stakeholders (internally within Global OOH team and marketing teams and externally within BUs & countries.
Be the voice of the customer & shopper experience; collect & share all relevant insights and good practices to be an integral part of the programs.
Drive an experimentation culture across markets, to test and learn fast new concepts & programs
Work in close partnership with the marketing teams, OOH Re-imagining workstream teams

SKILLS & EXPERIENCE YOU SHOULD HAVE

Bachelor’s degree in business administration, Supply Chain Management, Sales, or a related field. MBA is a plus
5-8 years of experience in sales, distribution, or supply chain roles, preferably within the FMCG industry.
Strong experience in RTM strategy development, cabinet management, and channel optimization.
Proven track record of delivering innovative and disruptive RTM solutions that drive growth.
A track-record of translating insights & data into compelling stories for stakeholders with differing levels of experience
Experience in developing strategy, ideally in multi-stakeholder set-ups and then leading teams to follow through on the strategy.
Ability to build plans cross functionally working with internal central teams and countries from different BUs to drive effective outcomes
Strong communication skills with the ability to drive and influence strategic buy-in from stakeholders and business groups
High resilience and a positive attitude, believe that nothing is impossible and do act proactively and independently
Open & hungry to learn & absorb new insights, practices, ways of doing things
Experience in engaging senior leaders, ideally in a multi-cultural context
Comfortable working within a test & learn culture that’s known for speed, agility
Analytical and data driven mind-set
Demonstrated ability to work collaboratively across a multi-functional teams & stakeholders
Project Management experience in Marketing will be a plus

WHAT WE OFFER

A very international assignment in a very vibrant environment, full of opportunities and challenges
A job where no day is the same and where you get a high level of autonomy to re-imagine the future of the business
You are exposed to some of the biggest strategy programs in CD globally. You will build your strategic muscle
You will be part of a very diverse team consisting of many nationalities with a proven track record of building talent.

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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