marketing manager
- İstanbul Anadolu Yakası
- Sürekli
- Tam zamanlı
The Marketing Manager will take full ownership of all marketing activitiesand coordinate shared projects with other departments. This role combines strategic thinking and hands-on execution across all marketing channels to support brand growth, sales performance, and business development.
She/he will lead marketing efforts including ATL/BTL, digital, trade marketing, POSM, events, and e-commerce campaigns. The Marketing
Manager will be a core member of the leadership team and act as a bridge between HQ, local sales, and cross-functional teams.Develop and implement an annual integrated marketing plan (ATL, BTL, digital, trade) aligned with the company's strategic objectives.
Lead market research and competitor analysis to identify growth opportunities, target audience insights, and marketing triggers.
Design marketing strategies that effectively communicate X's value proposition to customers, distributors, and end users.
Own the marketing budget: plan, track, and evaluate spending for maximum ROI and business impact.
Manage external agencies and internal stakeholders to ensure timely, high-quality delivery of campaigns. (social, creative, PR, SEO/SEM, etc.)
Define KPIs and analyze marketing campaign performance using a data-driven approach.
Organize and execute brand activations, events, exhibitions, and trainings in collaboration with sales and technical teams.
Lead the development of the POSM catalog and lifestyle product range.
Drive X's digital presence: strategy, execution, monitoring, and performance analysis across channels and platforms.
Oversee e-commerce operations, promotions, and marketplace performance via X Shop and partners.
Work closely with the sales team and distributors to ensure alignment of marketing and commercial strategies.
Build internal engagement and cross-department collaboration on key initiatives.
Represent X Turkey in communication with HQ and other global business units.
Strategic Thinking and Execution.
Strong understanding of market dynamics, consumer behavior, and industry trends.
Ability to build brand presence and generate demand through targeted campaigns.
Teamwork and Leadership
Proven leadership in managing multifunctional teams and projects.
Close collaboration with Sales and Technical departments.
Ability to energize and influence others across levels.
Performance Orientation
ROI-focused, with the mindset that marketing should deliver measurable value.
Proficiency in data analysis, campaign tracking, and continuous improvement.
Communication and Passion
Excellent verbal and written communication and presentation skills.
Natural brand ambassador with a passion for marketing and “fire in the eyes”.
Comfortable working in an international environment.niteliklerUniversity degree in Marketing, Business Administration, or a related field.
5-8 years of experience in marketing roles, preferably in the automotive sector or companies with distributor/sales networks.
Proficient in Microsoft Office and ERP systems. (SAP preferred)
Fluent in English. (written and spoken)
Entrepreneurial spirit with a proactive and strategic mindset.
High resilience and ability to prioritize under pressure.
High level of energy, ownership, and ability to lead by example.
Problem-solving skills and commercial awareness.
Strong interpersonal and decision-making capabilities.
Based in Istanbul, no military obligation for male candidates.
Open to national and occasional international travel.