Trade Marketing Manager
Reckitt Benckiser
- Şişli, İstanbul
- Sürekli
- Tam zamanlı
- Support the development of category strategy and spur the growth of assigned brands with marketing excellence.
- Oversee your brand's annual financial objectives and market share goals, responding to results with actionable plans.
- Contribute to long-term marketing strategies and define communication and innovation policies.
- Assemble the annual Marketing Plan, endorsing marketing actions, sales initiatives, and outstanding execution.
- Devise local business development initiatives in collaboration with internal and external stakeholders to propel the brand forward.The experience we're looking for- Proven marketing capability, ideally within the consumer goods sector.
- Well-honed strategic thinking and decision-making capabilities.
- A thorough grasp of consumer behaviour, market trends, and competitive analysis.
- Strong skills in communication, collaboration, and stakeholder engagement.
- Demonstrated creativity in brand strategy and the ability to drive innovation.
- Fluency in digital marketing and a deep understanding of marketing optimisation.
- Commercial insight, particularly in the FMCG or Consumer Health sectors, with a track record in brand management.The skills for successConsumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Storytelling, Creativity, Marketing optimization, Digital Marketing, Commercial acumen, FMCG/Consumer Health Experience, Brand Management.What we offerWith inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.EqualityWe recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.