Senior Engagement Marketing Analyst – Manila, PH
- Türkiye
- Kontrat
- Tam zamanlı
- Balsam Brands on LinkedIn: http://www.linkedin.com/company/balsam-brands/
- Balsam Brands on Instagram: https://www.instagram.com/balsam_brands/
- Balsam Brands in Forbes: https://bit.ly/balsambrandsforbes
- Balsam International on Facebook: https://www.facebook.com/BalsamInternationalPH
- Balsam International on LinkedIn: https://www.linkedin.com/company/balsam-international-unlimited
- Implements plans for identified business opportunities for Email strategies and analytics.
- Executes the planning and coordination of email strategies to advance business goals, with internal and external stakeholders.
- Develops short- and long-term lifecycle strategies that increase customer lifetime value and strengthen customer retention.
- Coordinates the flow of data across the team to ensure that campaigns are effective.
- Analyzes email metrics to improve conversion rates and develop future strategies.
- Manages and executes the testing process through our email service provider.
- Applies knowledge on all current direct marketing and email marketing best practices, CAN-SPAM, and GDPR compliance.
- Leads omni-channel tactics that promote engagement, retention, and loyalty across email marketing, organic, and paid channels.
- Develops tactics and analyzes metrics to assess the effectiveness of existing marketing, advertising, and communications programs.
- Identifies opportunities for A/B testing and effectively communicates results and makes actionable conclusions.
- Develops lead generation strategies for acquiring new subscribers.
- Monitors revenue pace to goal projections of their channel, reports back and provides key and real-time recommendations to sub-functional leads.
- Updates Expense Metric files and ensures the accuracy of data.
- Creates revenue build-ups for their channel and implements updates.
- Checks and reviews EM file for their channel and reporting.
- Performs discount dollar analysis to determine profitability in channel promos and offers.
- Creates weekly/bi-weekly reports to review channel engagement and provide performance updates and learnings for key business partners.
- Presents and reviews performance in weekly meetings with the functional lead.
- Prepares and executes ad hoc deliverables for their channel.
- Executes analysis and season wrap-up slides for their channel.
- Raises flags within their account/channel and provides timely recommendations for optimizing current and developing future campaigns.
- Monitors and reports on competition, relevant news, and industry trends.
- Plans channel initiatives to support integrated planning goals and presents to their sub-functional leads.
- Implements integrated planning initiatives and applies customer insights in their channel campaigns.
- Identifies and requests for deliverables in their channels.
- Collaborates with cross-functional leads and key stakeholders to develop holistic email plans and to align on goals, timelines, deliverables, and due dates.
- Assists cross-functional partners to execute email requests while applying relevant strategies and best practices.
- Contributes to the success of the team by assisting in other duties defined by management.
- Displays proficiency in Email Marketing and CRM tools and platforms such as but not limited to Klaviyo, Email on Acid, Litmus, and Narvar.
- Attends meetings with agency partners when needed; takes notes and shares with the team.
- Trains and mentors more junior Marketing Analysts or cross-functional team members.
- Provides guidance and critical feedback when needed.
- Documents processes, strategies, and campaigns for internal and external reference.
- Bachelor's Degree in Marketing or any related course
- Minimum two (2) to three (3) years of work experience in Engagement Marketing channels such as Social Media, Content, Influencer, or Email
- Experience with Email Marketing and CRM tools and platforms such as but not limited to Klaviyo, Email on Acid, Litmus, and Narvar
- Experience with basic HTML
- Experience with Email Copywriting
- Experience with Data Analysis
- Must be open to joining some face-to-face gatherings, like our monthly functional meetings and quarterly teamwide events.
- Must have a back-up laptop or desktop for use, if primary laptop encounters issues.
- Must have a fast, reliable DSL, Fiber or Broadband connection (not mobile or broadband stick) as the primary internet connection with a minimum actual speed of 10MBPS.
- Must have a back-up internet connection of the same speed, if primary connection becomes spotty.
- Government-mandated Benefits (SSS, PAG-IBIG, PhilHealth)
- 13th Month Pay
- Paid Leaves. We use time off to rest, go on vacation, or just sleep in! Our paid time off is flexible to our needs.
- Internet Subsidy. With internet allowance, we are set up for success.
- Healthcare Coverage (+ 2 dependents). We worry less about rising medical costs with flexible quality healthcare benefits.
- Maternity, Paternity, and Solo Parent Benefit. We make sure parents are supported while they navigate work and family life.
- Continuous Learning and Professional Development Benefit. Our professional and personal development are fully supported. Whether it be online courses, workshops or books!
- Mental Health Support. We manage work and life’s challenges through Mental Health Day breaks, 24/7 professional counselling, and curated webinars.
- Company Incentive. An additional cash-based perk for all our Brandits based on company’s performance.
- Meeting & Team Building Allowance. Happy tummies make our meetings more fun and productive!
- Shutdown Week. We can spend more time on things that matter with an additional one week paid time off on top of paid leaves.
- Volunteer Time Off. With two paid days off, we are able to volunteer for advocacies we believe in.
- Bereavement Leave. We get additional paid leaves when a loved one passes to grieve and provide immediate support to our families.
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