Creative Strategist
- Beşiktaş, İstanbul
- Sürekli
- Tam zamanlı
The Data & Services team is a key differentiator for Mastercard, providing the cutting-edge services that help our customers grow. Centered on data-driven technologies and innovation, this team provides consulting, marketing, loyalty and analytics to financial institutions and merchants globally. Marketing Services is the team within D&S that develops and executes the marketing programs that help our clients achieve their marketing goals. The Advisors Creative Desk sits within D&S and is responsible for ideating and creating engaging, forward-thinking, on-brand content solutions that connect our advertising partners, platforms, and our portfolio of brands.
As Creative Strategist you will have a creative flair, always seeking innovative and new creative directions for our clients grounded in data driven insights and with cognisance of market trends. You will relish working in a fast-paced environment and be able to manage multiple creative briefs. You will have solid stakeholder engagement communication and specifically presentation skills.Role
As a Creative Strategist, you will:
- Responsible for developing and executing brand, creative and communication strategies for our clients that align to the brand and objectives, factoring in data informed insights.
- Ensure the smooth handover and understanding of the creative strategy to the respective Creative Manager, jointly briefing the creative development team to enable execution
- Supporting the Creative Managers with smaller client project creative ideation sessions as needed.
- Participate in creative ideation sessions for larger client projects of strategic importance, and being active and available to guide the creative team and interface with the client on such projects through to completion as needed
- Managing multiple briefs and projects at one time
- Input to estimating, negotiating and agreeing timescales with Creative Strategy Managers.
- Conduct extensive research for each project, using primary and secondary data sources to gather market intelligence, analyse the category and consumers, and lay the foundation for strategy.
- Continually keep abreast of marketing and in-market trends regarding both consumer behaviours, creative and media trends.
- Minimum of 5 years’ strategic experience within leading advertising agencies, preferably within global network agencies, currently holding a role such as Strategist, Creative Strategist, Senior Strategist
- Demonstrated success in high-impact, big-budget integrated marketing campaigns.
- Proven expertise in developing comprehensive brand strategies, campaign planning, and managing full-funnel customer journeys across diverse channels, including ATL, BTL, digital, and direct marketing.
- Proven experience managing external and internal stakeholders
- Track record of influencing award-winning creative outcomes through strategic guidance.
- Strong understanding of consumer behavior, market research, and competitive analysis, with familiarity in engaging and briefing external research agencies and translating insights and data into actionable strategies.
- Adept at defining client briefs and presenting concepts back to clients, drawing on research and data
- Strong conceptual thinking, problem-solving skills, and the ability to communicate ideas effectively.
- Skilled at working under pressure
- Bachelor's degree required; advanced qualifications such as a Master's degree in Marketing, Creative Communications, or MBA highly preferred.
- Must be open and available to travel as needed.
- Proficiency in English, other languages are a plus.