Digital Partner Marketing Manager

• Marketing Planning: Develop effective marketing strategies aligned with business goals, provide guidance on positioning, messaging, and identify unique value propositions tailored to partner offerings.
• Campaign Management: Collaborate with partners to plan and execute partner-led marketing campaigns across various digital channels. Oversee the end-to-end campaign process, including planning, execution, and measurement. Coordinate with internal and external stakeholders for seamless execution, monitor performance, optimize strategies, and make data-driven adjustments as needed.
• Relationship Management: Act as the primary point of contact for a set of partners, building relationships and understanding their unique needs and challenges. Collaborate closely with partners to align marketing strategies with overall business objectives and provide ongoing support.
• Marketing Best Practices and Education: Keep partners informed about the latest marketing best practices, emerging trends, industry insights, and Microsoft offerings/incentives/discounts. Provide education and training sessions to enhance partner marketing knowledge, skills, and understanding of customer journey.
• Investment Tracking and ROI: Work with the local regional team to ensure measurement of marketing investment impact via co-marketing dashboard process. Track investment and impact.

• In-depth understanding of Microsoft / B2B / Tech marketing, including brand positioning, products, campaigns, sales funnel, priorities, and audience segmentation.
• Proven senior marketing expertise - trusted advisor to marketing leaders across digital, social, and direct channels.
• Exceptional listening skills - truly understand partner needs and co-develop effective, targeted marketing strategies.
• Confident and charismatic communicator - able to represent our Client with influence and clarity in partner engagements.
• Outstanding writing ability - crafting persuasive, insightful recommendations that drive action and alignment.
• Strong leadership and relationship-building skills - fostering collaboration and shared success between our client and its partners.
• Self-driven and autonomous - able to operate independently while maintaining high standards of connections and accountability.

• Bachelor's degree in marketing or related field, 8-10 years of marketing experience
• Proven track record in digital marketing and stakeholder management.
• Strong analytical skills with the ability to optimize campaigns based on data.
• Excellent communication and interpersonal skills.
• Fluency in Turkish

VML