Senior Director, Retail Media
- Türkiye
- Kontrat
- Tam zamanlı
- Provide strategic leadership and oversight across a large portfolio of global, enterprise retail media accounts, ensuring excellence in performance, innovation, and client satisfaction.
- Serve as a senior advisor to C-level and VP stakeholders, translating complex business goals into actionable, data-led media strategies.
- Drive full-funnel retail media strategies using advanced analytics and tools such as Amazon Marketing Cloud, DSP platforms, and third-party tech (Skai, Pacvue).
- Lead the integration of cross-disciplinary efforts (e.g., analytics, creative, performance media) to deliver seamless and scalable solutions.
- Own and evolve strategic planning processes, developing long-term roadmaps that drive client retention and revenue growth.
- Collaborate with Business Development and Marketing leadership to pitch new business, define value propositions, and expand the agency’s presence in the market.
- Champion internal knowledge-sharing, process development, and innovation to enhance team capabilities and operational effectiveness.
- Lead, mentor, and grow a team of retail media specialists and managers, fostering a high-performance, feedback-driven culture.
- 7+ years of experience in digital advertising or performance marketing, with a strong focus on retail media strategy and execution.
- Proven ability to lead and grow large client portfolios within complex retail environments (e.g., Amazon, Walmart Connect, Instacart).
- Advanced knowledge of retail media ecosystems, including Sponsored Ads, DSP, Amazon Marketing Cloud, and third-party bid management platforms (e.g., Skai, Pacvue).
- Strong understanding of both Vendor Central and Seller Central platforms.
- Experience advising senior-level client stakeholders and driving long-term partnerships through strategic leadership.
- Demonstrated success managing cross-functional teams and mentoring talent.
- Proficiency in media forecasting, budget planning, and performance analysis.
- Advanced Excel/Google Sheets capabilities, with the ability to derive strategic insights from complex datasets.
- Strong grasp of the retail and eCommerce landscape, with an eye on emerging consumer and media trends.
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