Brand Manager
- Üsküdar, İstanbul Tekirdağ
- Sürekli
- Tam zamanlı
- Responsible for Incontinence and Medical face to face and online product trainings for the field force and customers.
- Support agreed marketing activities like launch plans or BTL and ATL communication activities and track the A&P budget for Medical and Incontinence product range.
- Manage the external and creative agencies to create POS materials, product catalogues and digital assets for Inco and Medical product range
- Collect, compile, verify, and analyze data on market trends, consumer behavior, and competitor activity to identify market opportunities for the brand/product/service.
- Visit the field twice a month to understand market needs and conditions.
- Follow the global directions and guidelines for products, markets and artworks
- Support the local management and marketing team in defining value propositions for the web initiatives
- Identify and analyse digital customer insights and needs for the country in order to find areas for improvements
- Ensure that the local online platforms, digital marketing campaign perform in accordance with set targets and facilitate consumer and customer engagement
- Implement globally developed digital activities / projects
- Bachelor / Master degree in marketing or a related field
- Minimum 4 years’ experience in Brand Marketing role, preferably in Pharma.
- Proven working experience in digital marketing
- Support minded - be able to help and interpret from "digital terminology to business benefits"
- Experience in identifying target audiences and planning digital campaigns that engage, inform and motivate
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Fluent in spoken and written Turkish and English
- Analytical - understand digital KPIs, how to track and achieve them, how to interpret the reports and propose correction actions