Marketing Manager, Distributors market, Turkey, Israel & Russia
- İstanbul
- Kontrat
- Tam zamanlı
- Contact lens market is a blue ocean with significant perspectives to grow profitably penetration and repeat purchase.
- Contact lenses are medical devices with a key role played by Eye Care Practitioners (ECP) and Opticians.
- CooperVision is one of the “big 4” contact lens players all American companies. It is market leader in Europe which is also region #1. But we pay attention that this new leadership position doesn't impact our “challenger spirit” that has made our success. Our key values are “Inventive”, “Dedicated”, “Partners” and “Friendly”. Headquarters for EMEA region is based in England.
- ACEE region (Africa Central Eurasia Central Eastern Europe) is a vast region of ~100 countries.
- CooperVision success has been achieved via a B2B-oriented strategy triggering that our products are often the most recommended by ECPs & opticians. This is achieved via breakthrough products with a competitive & scientific edge, marketing toward ECPs, far going partnership with key accounts and consumer activities. And certain markets are deregulated which gives extra importance to wearers and consumer marketing levers there.
- There is significant variability among countries from this region in terms of strategic challenges and team capabilities to address them:
- CV position (55% ms in Israel, 12% in Saudi Arabia, 0% in Nigeria)
- CV Teams on the ground (Russia
- Turkey
- Coordination of projects across Russia, Israel, Turkey & Distributors markets.
- To participate to the elaboration of market strategy & yearly plans, at various levels depending on countries.
- To promote “just right” portfolio approach, structuring work on New Product Launches, portfolio strategy, private label development and rationalization.
- To maximize 360° impact of planned activities
- Delivering own projects in excellence and on time
- Partnering with countries to ensure magnificent results
- To foster “best practices” mentality, facilitating the usage & improvement of proven-effective campaigns from EMEA & other markets and analysing impact of activities in the region.
- To champion digital marketing excellence in the region
- To collaborate with chosen strategic Key Accounts Managers where requested and work on certain B2B projects (ex: B2B service as a product)
- To network passionately liaising with ACEE markets to generate synergies between markets and with EMEA marketing colleagues both from Region and other relevant EMEA markets.
- Intellectually curious with good analytical skills and solid strategic acumen.
- Sense of aesthetics and creativity
- Proactive, independent, responsible, self-starter approach.
- Willing to challenge current thinking when necessary.
- Excellent projects leadership & management skills across multiple functions, agencies and countries. Ability to manage multiple projects with attention to quality of the output.
- Strong team player
- Good networker, sharing & importing good ideas, building coalitions.
- Marketing experience in the Consumer Healthcare industry with products that have a healthcare professional strategic touchpoint.
- A robust experience of developing and implementing marketing strategies & tactics and programmes across the full B2B and B2C marketing mix. The B2B vs B2C focus varies per market and candidate will have to adapt.
- An experience in consumer marketing in roles & companies that offered real opportunities to train and do things on their own conceiving, constructing and implementing consumer marketing strategies and programmes across the full marketing mix as outlined in the job description.
- Significant skills in digital marketing are expected and an experience with ecommerce is welcomed.
- Ability to drive projects across an international organization in multiple configurations and with different cultures.
- Excellent spoken and written English skills.
- Work Environment:Reporting full line Head of Regional Marketing ACEE
- The role will be integrated into EMEA marketing regional team.
- Strong collaboration needed with country leaders, marketing & commercial teams
- Office-based and regular travel involved throughout Europe, Middle-East Africa & Eurasia. Travelling less than 15% of the time.
- Location in the region with a good access to travel hub & where CV has a legal entity ex: Turkey, Russia, Israel, UK , Central Eastern Europe or other EU country)
- ExperienceRequires 10+ total years in consumer marketing in a multinational company, including high growth markets.
- Experience in vision care industry is a plus but not essential.
- Experience in truly international environment.
- Experience of leading &influencing teams with no direct authority in a matrix organisation.
- Education:Hold a marketing qualification or undergone relevant training.
- Bachelor's degree. Advanced degree/MBA preferred but not a must.
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