Trade Marketing Executive

İstanbul
Kontrat
Tam zamanlı

1 ay önce

We are ReckittHome to the world’s best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.MarketingMarketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world’s most loved and trusted health, hygiene and nutrition brands.Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.With the scale of our 2500 marketing community – alongside our leading-edge Marketing Academy – your opportunities to grow and upskill will be extensive.About the roleAs a Trade Marketing Executive at Reckitt, you’ll nurture our brands with creativity and strategic insight. We’re seeking a dynamic trade marketer to collaborate on exciting brand journeys, turn insights into action, and deliver memorable shopper marketing campaigns. Your mission is to grow your brands with your marketing flair and a commitment to excellence. Be part of a vibrant, diverse team where your passion for brands will lead to meaningful impact and career advancement.Your responsibilitiesIn summary, you’ll:

Organizing marketing plans, to ensure that they are implemented in the field and to report them in order to reach the targets of the category under its responsibility.
Lead a cross-functional team to carry out strategies for advertising, packaging, and promotions while keeping an eye on operational efficiency.
Will be responsible for the development of lead category 4P strategy and tactics. Execution of annual 4P plan, tracking and reporting of KPI's
Enabling sales team with relevant tools & toolkits for enabling Sales figures of the brand
Developing channel specific ideas / promotions to be ahead of competition

The experience we’re looking for

Understanding the needs of customers and shoppers alongside with their profile
Support to analysis of channels/customers position, working together with Sales Team to recommend in-store action aimed at strengthening brands' position within categories.
Work closely with the sales team to provide tools & toolkits for enabling Sales figures of the brand & portfolio
Develop and execute trade marketing strategies to boost market share and brand growth.
Implement brand activations in alignment with global and local market needs.
Analyse competitor activities and market trends to refine trade marketing strategies.
Min. 1 year category / channel trade marketing experience experience in FMCG companies
Advanced English communication skills
Experienced in fields such as budget and planning, reporting standards
Experience in multi-cultural business environment
Strong technical skills, analytical thinking, accurate follow-up and planning skill

The skills for successConsumer Insights, Analytical skills, Presentation skills, Drive Innovation, Storytelling, Creativity, FMCG/Consumer Health Experience, Brand Management.What we offerWith inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt’s potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt’s pay for performance philosophy.EqualityWe recognise that in real life, great people don’t always ‘tick all the boxes’. That’s why we hire for potential as well as experience. Even if you don’t meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.To help us track our recruitment effort, please indicate in your cover/motivation letter where (vacanciesinturkey.com) you saw this job posting.

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