Brand Manager,Hair Care
Henkel
- Ümraniye, İstanbul
- Sürekli
- Tam zamanlı
- Reporting directly to Category Head
- Assuming full-fledged responsibility of company's leading Hair Care brands
- Designing and implementing effective marketing strategies in line with the global & regional marketing roadmap to further grow the responsible brands
- Managing yearly marketing planning of innovation rollouts and activations with full range of ATL and BTL activities
- Leading launch and relaunch strategies as well as the execution process for the responsible brand, running the communication with Trade Marketing, Sales, Supply Chain, and Production teams accordingly
- Analyzing market & consumer data and taking necessary actions with a proactive approach
- Working in close cooperation with the Regional Marketing Team, based in Dubai.
- A people management responsible for their training & development
- Holding BSc/BA in Industrial Engineering, Business Administration or in a relevant field, MBA or Master's degree is desirable
- Minimum 4-6 years of experience in marketing in an FMCG company with end-to-end brand communication responsibility (experience in Hair Care Care Business is an additional asset)
- Strong communication and interpersonal skills with aptitude in building relationships with professionals of all organizational levels
- Strong collaboration skills
- Excellent oral and written communication skills in English with the ability to interact effectively with all levels of management
- Competent in problem-solving, analytical, and interpersonal skills and ability to work with a variety of people
- Advanced user of MS Office applications