Senior Media Manager, Consumer Products
- İstanbul
- Sürekli
- Tam zamanlı
- Create strategic plan at Consumer Products Division level and guide relevant teams at brand/category level
- Communicate Corporate Digital Marketing frame to division, including media guidelines, partnerships, and innovation strategies, ensuring alignment with Zone and Division
- Supervise & steer 360 full-funnel media planning, driving channel strategy in collaboration with brand, e-commerce and Corporate Digital Marketing teams
- Oversee the execution of all media campaigns, ensuring strategic alignment, budget efficiency, and adherence to ROI & Golden Rules
- Act as the main point of contact for cross-brand and multi-divisional digital projects, covering media, search and 1P activation
- Develop measurement testing frameworks with agencies to ensure effective GLA application and performance tracking
- Organize and lead regular meetings (weekly check-ins, kick-offs with Brands & Agencies) to ensure strategic alignment and external media agency steering
- Manage and mentor the Media team, providing coaching and development opportunities to enhance their expertise
- Foster continuous improvement by equipping teams with the right tools and methodologies to navigate the evolving media landscape
- Minimum 9 years of experience in media and digital functions
- Excellent communication skills in English
- Good communication and negotiation skills
- Consumer-centric point of view
- Strong analytical problem-solving skills
- Ambitious, confident and able to take initiative
- The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way
- Work with some of the biggest brands and experts in the business, and the most passionate people
- A diverse environment
- Opportunity to be at the center of digital transformation
- World class training and development