Digital Analytics Manager Hybrid Remote, Istanbul, Turkey

İstanbul
Sürekli
Tam zamanlı

1 ay önce

DescriptionAbout WPP MediaWPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.comAt WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:Be Extraordinary by Leading Collectively to Inspire transformational Creativity.Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.About Choreograph: A Leading WPP Media BrandChoreograph is WPP's global data products and technology company. We're on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.We're endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.Role Summary and ImpactWe are looking for a Digital Analytics Manager with strong experience in mobile app analytics to support top retail brands in their journey toward data-driven growth. This role will focus on understanding user behavior within apps, supporting product and media teams with insights, and contributing to continuous optimization across both owned and paid channels.
You will play a central role in connecting performance metrics, user journey analysis, and in-app behavior tracking to business KPIs. You'll work closely with data strategy, product, CRM, and marketing teams to deliver actionable dashboards, insights, and experimentation frameworks.Skills and ExperienceLead end-to-end app analytics implementation, including tracking plans, tagging, and QA (e.g., GA4, Firebase, Adjust, or similar).Define and manage key performance metrics across acquisition, engagement, conversion, and retention stages.Translate raw app usage data into business insights and product recommendations.Build and maintain dashboards and automated reports using tools like Looker Studio, BigQuery, or Tableau.Work closely with data engineers and developers to ensure accurate event tracking and data collection.Collaborate with product & marketing teams and CRO team to design and evaluate A/B tests and experiments.Monitor and report on user funnels, drop-off points, and feature usage to improve UX and app engagement.Support media performance tracking in the app ecosystem, including MMP data integrations (e.g., Adjust, Appsflyer).Contribute to the development of attribution models and cross-channel measurement strategies.Stay up-to-date with analytics tools, privacy regulations, and trends in mobile analytics.Qualifications4+ years of experience in digital analytics, with at least 1+ years focused on mobile apps.Deep knowledge of tools like GA4, Firebase, Adjust, or Appsflyer.Experience with SQL, BigQuery, or similar platforms is a strong plus.Strong understanding of mobile UX, app KPIs, and customer journey metrics.Experience working with cross-functional teams including product, UX, and media.Comfortable communicating complex data to both technical and non-technical stakeholders.Strong English communication skills and a collaborative mindset.Experience in the retail or e-commerce industry is a plus.Why Join Us?Help shape the app analytics vision for leading retail brands.Be a key part of Choreograph's analytics center of excellence within WPP Media.Work with cutting-edge tools and large-scale retail app data.Collaborate with international teams and gain exposure to global best practices.Enjoy a dynamic, hybrid work environment with a strong learning culture.Life at WPP Media & BenefitsOur passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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