Marketing Manager
- İstanbul
- Sürekli
- Tam zamanlı
- Strategize and design marketing campaigns
- Closely monitor, analyze and report channel performances
- Organize internal resources and agencies to perform as an efficient and collaborative network for executing marketing strategy
- Research competitors and their strategies to find the gaps in the industry and
- accordingly set up marketing and advertising goals for the brand.
- Deepen understanding of consumer path to conversion across marketing and product
- lifecycle
- Organize organizations such as conferences, seminars, university events or to participate in these events as a representative also dealing with the conclusion of sponsorship agreements
- Strategize and develop brand digital using online media channels such as mobile, SEO/SEM, CRM, social media and affiliate marketing that drive revenue growth, increase customer acquisition and expand brand awareness.
- Experience with managing and optimizing online marketing tactics with an emphasis on
- efficient spending to generate high ROI
- Measure and evaluate performance reports of all marketing campaigns.
- Prepare weekly, monthly, quarterly and annually reports to track the conversion.
- Regularly measuring customer success metrics and revealing the causality of changes
- University degree in marketing or equivalent professional experience
- Minimum of 5 years equivalent professional experience in digital marketing
- Experience in Media Agency especially on strategic or digital planning department is preferred.
- Experience with Google Analytics, LinkedIn Advertising, Google Ads and various channels / tools and ability to monitor web analytic dashboards and reporting tools to maintain and monitor reports, budgets, campaign performance, ROI, and channel metrics.
- Budget planning and management experience
- A proactive and solution-oriented mindset, always looking for optimisation opportunities and improving campaign efficiency
- Fluent in English and Turkish.
- Analytic thinking, strong communication and presentation skills, decision makers,
- Annual bonus system
- Hybrid working model
- Private health insurance
- Fuel allowance