product manager
- İstanbul Anadolu Yakası
- Sürekli
- Tam zamanlı
Work with field force to ensure alignment of marketing programs to the Business Unit marketing strategy, sales activities and account plans.
Develop, review and revise sales forecasting and inventory management. Conduct respective monthly reports meetings.
Determine the appropriate pricing structure together with Business Unit and Commercial Operations leaders to maximize sales and profitability.
Maintain expertise with the evolving portfolio of products, services, pricing, competition, market and industry trends.
Conduct regular customer visits to gain customer insights. Use this knowledge to feed into marketing plans.
Develop and deliver marketing campaigns that achieve appropriate impact, product positioning, market growth and profitability.
Provide support, guidance and training to sales teams to ensure that all marketing activities are well-aligned with marketing priorities and objectives for each product and campaign.
Work closely with Veterinarians, technical teams and L&D to determine training priorities and development plans for field force teams.
Analyze and interpret gathered data and feedback; use results of this analysis to inform commercial decision making.
Develop mutually beneficial and productive partnerships with product stakeholders.
Engage with the internal global marketing community to enable sharing of best practice.
Support the Global Asset Team in development of their key product strategies.
Create networks of resources within the team around each product and marketing campaign.
Utilize the knowledge from colleagues and network to follow business growth opportunities.
Seek customer centric input from sales team into marketing plans and programs.
Contribute to the success of the business unit by sharing best practice with colleagues, proactively contributing ideas, and supporting others to do the same across the business.
Maintain high standards of business code of conduct compliance, adhering particularly to Pharmacovigilance Policy, Global Vet Policy, company values, travel expenses policy and local codes of practice.
Ensure accurate business records and communicate effectively, share information with the stakeholders.
Manage allocated Direct Marketing Expenditure (DME) budget with tight control to avoid overspends.niteliklerBachelor's Degree.
Strong communication skills both in Turkish and English; written, verbal and presentation skills.
Minimum 3 years product management experience.
Experience in the animal health field is an asset.
A scientific background; experience or interest in science.
Exceptional relationship management, interpersonal skills and influencing abilities.
Effective stakeholder management.
Experience working with digital technology.
A strong working knowledge of all key marketing disciplines and techniques.