Senior Brand Manager

Nestlé

Maslak, İstanbul
Sürekli
Tam zamanlı

10 gün önce

Nestlé is one of the world's leading food and beverage company, with 2000 global iconic brands and operating in 188 countries.At Nestlé we work for unlocking the power of food to enhance quality of life for everyone, today and for generations to come. That is our purpose.We are the Good food, Good life company. We believe in the power of food to enhance lives. Good food nourishes and delights the senses. It helps children grow healthy, pets thrive, parents age gracefully and everyone live life to the fullest. Good food brings us together. Good food also respects our planet and protects resources for future generations.Get to know us better at www.nestle.comJoin Nestlé Team and be a Force For Good!We are currently looking for a Senior Brand Manager to join our Nestlé Waters Marketing team.Location: Maslak, İstanbulType of contract: PermanentAs a Senior Brand Manager, you will have the following responsibilities;

Activates Brand Essence & Vision, contributes to the development of OBIs and Big Ideas, engagement strategies and creates relevant & memorable brand experiences
Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader
Develops and updates the consumer portrait based on strong consumer insight and shape consumer engagement funnel
Tracks the brand health and takes corrective action, where necessary
Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline with New Product Development Introduction process, maintains vibrancy via relevant renovation for your brands
Manage Idea to Launch (I2L) process and bringing new idea based on consumer insights for your brands
Lead digital marketing strategy via activating all relavant mediums, ensure Nestle Digital KPIs and tools
Understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers, as well as managing portfolio optimization with P&L understanding
Develops and executes strong Integrated Commercial Planning for the year ahead and cross-functionally aligned brand plan
Manages PFME, understands the business impact of PFME and TTS investment of your brands

Which profile are we looking for?

Bachelor degree
Fluent in English
At least 5 years of experience in Generating Demand functions, ideally both in Marketing and Sales in Nestlé or equivalent FMCG companies
Enthusiasm to understand and adapt to the ever changing consumer world preferably young consumer target

What are our employee community values?Safety, quality, compliance and respect are pillars for our community existence.Respect is our overaching value in Nestlé. We RESPECT each other, others, environment and all life around.We work in a supportive, caring, elevating environment. It is crucial for us to preserve our culture of solidarity.What are our working values at Nestlé?Flexible work scheduleHybrid workingMultinational experience at one of the world's leading food and beverage companyInternational and domestic career opportunitiesDevelopment opportunities and trainingsExclusive employee discountsEmployee Assistance Program, 24/7 expert supportSport benefit program (benefit from more than 350 sport centers)A paid birthday leave4 weeks paternity leaveThe Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Be a force for good..Nestlé is one of the world's leading food and beverage company, with 2000 global iconic brands and operating in 188 countries.At Nestlé we work for unlocking the power of food to enhance quality of life for everyone, today and for generations to come. That is our purpose.We are the Good food, Good life company. We believe in the power of food to enhance lives. Good food nourishes and delights the senses. It helps children grow healthy, pets thrive, parents age gracefully and everyone live life to the fullest. Good food brings us together. Good food also respects our planet and protects resources for future generations.Get to know us better at www.nestle.comJoin Nestlé Team and be a Force For Good!We are currently looking for a Senior Brand Manager to join our Nestlé Waters Marketing team.Location: Maslak, İstanbulType of contract: PermanentAs a Senior Brand Manager, you will have the following responsibilities;

Activates Brand Essence & Vision, contributes to the development of OBIs and Big Ideas, engagement strategies and creates relevant & memorable brand experiences
Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader
Develops and updates the consumer portrait based on strong consumer insight and shape consumer engagement funnel
Tracks the brand health and takes corrective action, where necessary
Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline with New Product Development Introduction process, maintains vibrancy via relevant renovation for your brands
Manage Idea to Launch (I2L) process and bringing new idea based on consumer insights for your brands
Lead digital marketing strategy via activating all relavant mediums, ensure Nestle Digital KPIs and tools
Understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers, as well as managing portfolio optimization with P&L understanding
Develops and executes strong Integrated Commercial Planning for the year ahead and cross-functionally aligned brand plan
Manages PFME, understands the business impact of PFME and TTS investment of your brands

Which profile are we looking for?

Bachelor degree
Fluent in English
At least 5 years of experience in Generating Demand functions, ideally both in Marketing and Sales in Nestlé or equivalent FMCG companies
Enthusiasm to understand and adapt to the ever changing consumer world preferably young consumer target

Nestlé

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