Brand Manager(QSR Industry)

• Develop and execute the annual marketing calendar, campaigns, and activations.
• Adapt global brand strategies to the Turkish market with relevance and impact.
• Ensure brand consistency across all consumer touchpoints.
• Lead product launches and promotional campaigns with a strong ROI focus.

• Leverage market research, consumer insights, and sales data to identify trends and growth opportunities.
• Partner with global/regional teams to integrate brand health tracking and voice-of-customer initiatives.

• Manage 360° marketing campaigns, including TV, digital, social, outdoor, in-store, and PR.
• Collaborate with creative, media, and digital agencies to deliver best-in-class communications.
• Oversee content development and brand storytelling on all owned and paid channels.

• Support digital growth strategy through CRM, loyalty, and e-commerce marketing.
• Drive innovation in digital engagement, including influencer marketing and performance marketing.

• Work closely with Operations, Finance, Supply Chain, and Franchise teams to ensure integrated business planning.
• Manage external agency relationships and cross-functional project teams.
• Lead and develop junior marketing team members, if applicable.

• Bachelor's degree in Marketing, Business Administration, or a related field (MBA is a plus).
• Minimum 7-8 years of progressive experience in brand marketing or consumer marketing.
• Strong understanding of QSR/FMCG industry dynamics is highly preferred.
• Proven experience in leading integrated marketing campaigns and brand management.
• Fluent in English (spoken and written).
• Highly analytical, creative, and consumer-obsessed mindset.
• Experience working in matrix organizations or franchise models is a plus.

• A purpose-driven culture: "Feed the world. Make a difference."
• Opportunity to be part of a fast-growing brand in the Turkish market.
• Access to global marketing tools, training, and best practices.
• A dynamic, fun, and entrepreneurial work environment.

Michael Page