Consumer Collecting Specialist

İstanbul
Sürekli
Tam zamanlı

12 gün önce

The Consumer Collecting Specialist is responsible for managing Student Marketeer Program:Ensuring the Student Marketeers are true Red Bull representatives and a tangible face of the brand. They are accountable for ensuring that the Student Marketeer approaches consumers in a natural and unforced way to:-Communicate product benefits and functionality.-Drive trial by supplying consumers with the product in relevant occasions to gain consumer understanding and the probability of repurchase.University side:Guiding and supporting Student Marketeers to drive Red Bull trial, increase brand awareness and foster a positive product and brand perception within their respective university. RESPONSIBILITIESAreas that play to your strengthsAll the responsibilities we'll trust you with: Expand allExecute the University Program with ExcellenceDevelop and implement an innovative program to maintain a credible brand image and win students as loyal Red Bull Consumers.Communicate clear expectations and guidelines to regional field marketing teams who runs the for Student Marketeers to effectively plan and deliver on infusing Red Bull into student lifestyle during key moments (study, sport, party etc.), using a “from students for students” approach.Develop and activate national and international best practice events and projects to bring properties to life on campus.Understand and collaborate with the sales team to coach and drive the Student Marketeer sales support strategy to increase Red Bull's availability and visibility on and around campus.Cross Program ExecutionDevelop and deliver an innovative business plan which complements the marketing priorities and make impactful and engaging digital & social media ideas a must have in every plan.Implement and uphold the international recruitment, on-boarding and training module for global consistency, working closely with human resources and 3rd parties for local compliance.Responsible for planning and executing annual conferences.Collaborate with the marketing and sales team, combining synergies in order to capitalize on related opportunities.Work with the Brand, Communications Manager and/or Digital Media Manager to create innovative social media tactics around launches and initiatives for the programs.DevelopmentRegularly assess and analyze the programs, identifying opportunities to improve processes and excite consumers and the student communitySupport, train and motivate to optimize the potential of achieving high performing individuals and teamsShare learnings with the line manager in order to drive the development of the programs in the right directionInvite the Student Marketeers to come up with innovative ideas for all internal programs (culture, sports, consumer collecting etc.)General ManagementResponsible for secure, smart and efficient budget management whilst finding ways to optimize expenditureWork cross functionally, managing internal & external requests in line with the annual business plan prioritiesWork closely with the regional field marketing teams which runs the Consumer Collecting ProgramsWork closely with the finance team to ensure timely and efficient budget managementWork closely with the operations team to manage product stock with disciplineDevelop, implement and manage toolsIdentify and nurture key talent for the potential space-to-shine opportunityEXPERIENCEYour areas of knowledge and expertisethat matter most for this role:

Minimum 1 year of experience executing or being involved in promotional activities
Minimum 2 years of experience in the student community
Feels confident with and excels in:
Interpersonal & communication skills
Organizational skills
Multitasking across various responsibilities and projects
Coaching and training individuals and teams
Presenting to a large audience
An entrepreneurial 'can-do' attitude facilitated by continuous learning and application of appropriate 'best practices'
Solid analytical skills and proactive
Creative yet practical
“Excellence in Execution” Focus
Experience in frequent & detailed control procedures
Project Management
Conflict and Performance Management
Product knowledge
Consumer insights (digital, trends, “uni life”, moving patterns, etc.)
Preferably has been a part of and was a stand-out in either the SM program

Travel 50-60%

WHERE YOU'LL BE BASEDIstanbulİstanbul, TurkeyJOIN THE TEAMGot what it takes?In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.ShareConsumer Collecting SpecialistShareRELATED OPPORTUNITIESLooking for something else?Select your team

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Red BullGiving wiiings to people and ideas since 1987In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.What drives usChasing our potentialSince the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:

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